Brad Franc, joins Bill Ilgenfritz to take a deep dive into business succession planning. They discuss Brad's experiences and expertise in helping business owners address critical challenges in growing and transitioning their companies. Brad delves into strategies for understanding customer needs, the importance of confidential client relationships, and effective succession planning. He also shares his insights on overcoming obstacles, the value of starting succession planning early, and offers a comprehensive roadmap to guide business owners through the succession planning process. The episode concludes with Brad sharing personal anecdotes and advice for other advisors, highlighting the vital role they can play in business succession planning.